Title - marketing mix of Nokia 7210

Title: Title - marketing mix of Nokia 7210
Category: /Business & Economy/Marketing and Advertising
Details: Words: 5427 | Pages: 20 (approximately 235 words/page)
Title - marketing mix of Nokia 7210
Product The product, which I have chosen for this assignment, is the mobile phone Nokia 7210. The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts. The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 1800/1900 - providing coverage on five continents. The Nokia 7210 …showed first 75 words of 5427 total…
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…showed last 75 words of 5427 total…Handset manufacturers Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia - for example offering subsidies on the handsets to encourage retailers to sell higher volumes. This is an example of push promotional strategy. Pull Strategy A lot of promotion and advertising for the Nokia 7210 is done by Nokia through its website. People Physical Evidence and Processes `

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