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Letter "A" » advertisement
«I felt exactly like the man in the advertisement who has not devoted fifteen minutes a day to the study of the classics. If only (I thought) I had devoted fifteen minutes a day to the cultivation of the aesthetic attitude!»
«Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.»
«Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.»
Author: Joseph Priestley
, age of
, An Age
«Have you ever considered what anxious thought, what consummate knowledge of human nature, what dearly-bought experiences go into the making of an advertisement?»
«Merchandisers, by embedding subliminal trigger devices in media, are able to evoke a strong emotional relationship between, say, a product perceived in an advertisement weeks before and the strongest of all emotional stimuli -- love (sex) and death.»
Author: Wilson Bryan Key
, Sex and
«A good advertisement is one which sells the product without drawing attention to itself.»
«Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.»
«It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them.»
«Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.»
«As with the Christian religion, the worst advertisement for Socialism is its adherents»