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Letter "B" » believable
«And so I began to do my silly women. These characters, these bird-witted ladies whom I have characterized so often . . . derive from my part in The Vinegar Tree. I am neatly typed . . . possibly irrevocably typed, although I sincerely hope not, for I should like better parts, for those are the roles that I was trained in -- the gay but intelligent, well-written, funny but believable roles. . . . But if people will laugh at my work and keep a sound roof over my head, who am I to complain?»
«An open ear is the only believable sign of an open heart»
«To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.»
«The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value.»
«The reason most people never reach their goals is that they don't define them, learn about them, or even seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will»
Author: Denis Waitley
, The Way
«The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.»