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Letter "L" » Leo Burnett Quotes
«To swear off making mistakes is very easy. All you have to do is to swear off having ideas.»
«If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.»
«Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.»
«What helps people, helps business.»
«Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'»
«Good advertising does not just circulate information. It penetrates the public mind with desires and belief.»
«Curiosity about life in all of its aspects, I think, is still the secret of great creative people.»
«We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'»
«The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.»
«When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.»